Hot Radio and Yellow Buses partner for Air-Show

News stories are free to read. Click here for full access to all the features, articles and archive from only £8.99.

Yellow Buses partnered with local radio station Hot Radio for the recent Bournemouth Air Festival weekend which saw hundreds of thousands of visitors descend on the area for the four-day event, back this year following an absence due to the pandemic.

Official partner Hot Radio’s bus was used as a temporary radio studio with presenters gaining a birds-eye view of the displays from their vantage point, high up on the East Cliff and situated next to the event control. David Squire, Managing Director of Yellow Buses said: “We were proud to partner with our friends at Hot Radio who used our bus as a broadcast studio for the event. This was a fantastic opportunity for us to showcase partnership working between two local companies”.

Kevin Scott, Director and Fundraising & Sustainability Manager of Hot Radio said: “We were honoured to partner with local company Yellow Buses and its team on this huge event. It showed how collaboration between local companies working together can showcase our area and the event. Turning a bus into a broadcasting facility was unique and worked perfectly, giving us a weatherproof, large space to broadcast the 35 hours of live radio from. We look forward to working with Yellow Buses in the future on many more events and strengthening our partnership as well as collectively promoting the local area together helping the recovery of all businesses from the pandemic.”

The Hot Radio-livered Yellow Buses Wrightbus StreetLite was turned into a mobile radio studio during the air festival. YELLOW BUS