Since the advent of the internet, researching a destination or visitor attraction online as part of day trip or tour planning has never been easier. So why is it often so difficult for coach operators to find all the information they need? Coach tourism specialist Stuart Render opens his browser
The marketing has done its trick. You’ve been enthralled by the sight of a delightful garden, a historic castle, a welcoming tea room or garden centre, or perhaps all four.
The website tells you all you need to know about what there is to see and do, special events, and how the on-site café or restaurants offer an ‘unrivalled mix’ of locally-sourced food.
The destination or visitor attraction marketing team is also happy. […]
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