Citylinking… still smart thinking
If you remember the 1990s then you probably struggle to see a Scottish Citylink coach in its home territory, or heading down to London when standing in for a megabus-livered coach on the M11 service, with out thinking ‘Citylinking… smart thinking.’ It was one of the best known slogans at the time thanks to strong marketing, including a TV advert.
The team at CBW still thinks it would work well in 2022, but marketing moves on, and a recent post by Scottish Citylink Marketing Manager Nicola Campbell on LinkedIn caught our attention.
Nicola posted: “Grab yourself a slice of summer! Our branded pizza boxes have been distributed to cafés and restaurants across Scotland as part of our latest marketing campaign aimed to encourage young people to #gocoach.”
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