Little & Often

02/02/2017 Jade Smith Features, News Focus

Applied to the base silver that the vehicles were delivered in, the livery and branding were designed by Best Impressions. Decided locally by SE, it’s got a family style but is unquestionably Stagecoach. *GARETH EVANS*

In a trade press exclusive, Gareth Evans reports on Stagecoach’s innovative new high-frequency, quality minibus service, branded little & often, which is to be launched in Ashford on February 11

When Stagecoach announced in its 2016 fleet order last April that it was to acquire 30 Mercedes-Benz Sprinter City 45 minibuses, coming hot on the heels of a trial in St Andrews the year before, speculation was rife as to where the vehicles might end up.

CBW subsequently learned that Stagecoach South East (SE) would be the vehicles’ home, which Stagecoach has invested £2.8m in.

With all but two Sprinters currently stored at the spacious Eastbourne depot, the vehicles will be moved to Ashford just before they are launched on Saturday, February 11. The two high-frequency services – branded ‘little & often’ (L&O) – will go live on Sunday, February 12.

Stagecoach SE Managing Director (MD), Philip Norwell and Commercial Director, Matthew Arnold kindly allowed CBW to learn the story behind the Sprinters. […]

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