West Norfolk operator Lynx has launched a new website and mobile ticketing app, designed to provide an enhanced digital experience for its customers.
The upgraded app and website are powered by the Passenger’s software-as-a-service (SaaS) customer experience platform. With the new digital tools, Lynx says its customers can now expect to keep up-to-date with the exact location of their bus in real time, including disruption, and plan their trips effectively with accurate route and timetable information available. Customers can purchase and store tickets securely within the new app.
The launch incorporates Passenger’s real-time bus fare information capability, launched in February last year, which enables Lynx to easily share its fare information using the NeTEx data standard, a feature developed in collaboration with UK operators. Speaking about the development, Commercial Manager at Lynx Graham Smith said, “Onboarding with Passenger has been incredibly smooth. I’m really impressed with the designs for the new website and apps.
When Passenger’s Gemma Vasellina-Turner took us through the new fare information system, I was blown away by it all. It is so clever, and the tools are so easy to use. The fact that we can now show fares for complex journeys to our customers is fantastic. I have to admit, I was quite worried about using our NeTEx data and about how much time it was going to take to get it looking good. But all my fears went away very quickly. We’re confident this will make a real difference in our customers’ daily travel experience.”
