Marcopolo launches new advertising campaign

News stories are free to read. Click here for full access to all the features, articles and archive from only £2.99.

Under the motto ‘Always Here,’ the Brazilian manufacturer’s 2020 advertising campaign focuses on getting closer to its public and highlights product and brand values. Marcopolo’s campaign highlights competitive and unique features considered relevant by customers, partners and public transport users. Rodrigo Pikussa, Director of the company’s bus business, explained that the campaign’s concept is to revive Marcopolo’s presence in people’s lives through an increasingly stronger and closer relationship. “When we talk about Always Here, we want to reinforce our work to create innovative solutions, a wide product mix and always be close to our customers, with an ample sales network and after-sales service,” he said.

Marcopolo’s new advertising campaign highlights its brand values. VINICIUS PAULETTI

The Always Here campaign will be shown on social networks, such as Facebook, Instagram, YouTube and WhastApp, as well as on some of the main communication channels and vehicles, such as specialised magazines, newspapers and portals, among others.