Masabi Launches in Rome

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Masabi, a company bringing Software-as-a-Service (SaaS) ticketing and payments to public transport, has announced that Prestige, the Italian tour bus operator with brands that include EnjoyBus and GreenLine Tours, has launched a new mobile ticketing application ‘Enjoy Bus Rome’ for the hop-on hop-off sightseeing bus service in Rome.

This new service will make catching a bus and discovering Rome’s art, architecture and history a more hassle-free and convenient experience, says Masabi.

The app includes a full choice of fares ranging from one run and daily, 24 hours, 48 hours and 72 hours passes for both adults and children, removing the need to visit a travel shop to purchase a ticket.

The app is initially available in English, but will soon also be launched in Italian, French, Spanish and Japanese.

It can be downloaded from both the App Store and Google Play.

The new service is using Masabi’s Justride ticketing platform along with the Justride Inspect App for ticket checking onboard and the Justride Hub, a secure cloud-based back office providing real-time data, reporting and analytics, as well as customer service tools.

Masabi is a pioneer for transit mobile ticketing with over 50 clients across four continents.

It says that the Justride Mobility Platform is the most widely deployed end-to-end mobile and account-based ticketing solution in operation, serving customers of all sizes, from the largest agency in the USA to the smallest bus operators.

“We are thrilled to be launching this new innovative service for our users,” said Alessandro Massari, CEO of PrestigeItalia.

“By making buying a ticket and seeing the historic sights of Rome easier and more convenient we hope to make people’s experiences when riding on one of our iconic buses even more enjoyable.”


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