School children across a slice of England and Wales were reminded of the importance of wearing a seat belt last week, with the help of some characters from the animation The Croods – a specially branded tour coach. It comes after recent figures showed that 10% of parents fail to check if their children are wearing a seat belt and over a third of parents are not aware of the dangers.
As a result, children learned the Croods Cross Code last week – which includes some important messages of road safety. It’s all part of Belt Up Week, a campaign led by safety charity Brake, which aims to educate children about the importance of road safety and always wearing a seatbelt.
The tour used Mercedes-Benz Tourismo ‘BN08OOV’ operated by Croydon-based Mayday Travel, which carried special vinyls for the purpose.
James Nolan, Advertising Manager at Mayday Travel told CBW: “Our vehicle was employed for the duration of the campaign from December 9 – 13. The national tour took in Hornsey, Whitney, Dudley, Coventry, Warrington, Chorley, Nottingham, Cardiff, Swansea and the London area.”
Publicist Matthew Davis was delighted with Mayday’s service. “We used Mayday Travel for a week-long national corporate tour and we found the service absolutely fantastic,” he said.
“Coach driver Mark Beharie was a real pleasure to work with and went far and beyond the requirements of his service. I highly recommend Mayday Travel. The company accommodated all our tricky requirements, was flexible to last minute changes and fulfilled every client request. I will never look elsewhere for travel services.”
The tour enjoyed celebrity backing from Atomic Kitten star Natasha Hamilton, who said: “As a mother of three young children, I’m thrilled to be supporting Belt Up Week and helping kids learn about the importance of wearing seat belts and being careful on the roads on the way to and from school.”