Fleet branding specialist Aura Brand Solutions is collaborating with National Express on a co-brand arrangement with Manchester Airport Group (MAG). The project sees London Stansted Airport’s airside bus fleet branded with National Express promotional messaging, with reciprocal branding on the National Express coach fleet promoting reasons to travel from Stansted Airport.
The Stansted airside fleet, comprising Alexander Dennis Enviro200, Mercedes-Benz Citaro and Cobus models, has received full vinyl wrap designs to promote National Express’ services to arriving passengers.
Meanwhile, 36 National Express Caetano Levante III coaches have been fitted with full rear quarter wraps to promote travel via National Express and Stansted Airport. In addition to the exterior wraps, Aura provided internal advertising graphics featuring QR codes to the airside bus fleet, enabling passengers to access information and make bookings directly.
Commercial Director at National Express UK & Ireland John Boughton said: “This is a great example of creative partnership working, maximising opportunities to build brand awareness for our mutual offering. As mobile billboards, our coaches are a powerful messaging platform with extensive reach seen by thousands of people, so we hope to encourage more savvy travellers to make the switch and hop on board our fast and frequent services to Stansted Airport.”
Will Bunn, Head of Fleet Sales at Aura, added: “This project began with a real challenge for all parties involved, with the lack of indoor facilities at Stansted Airport to carry out the wrapping. It was a collective effort from National Express, Stansted Airport and Aura to work out a way to erect a suitable temporary building solely for the purpose of this project. Despite the challenges, the end results are there for all to see. Stunning bus wraps, inside and out, and something we are all very proud of.”
