As part of its plans to revitalise operations in South Yorkshire, First has unveiled a new livery for Sheffield which it says is designed to showcase what its team is proud of in their city. The new predominantly blue colour scheme reflects the history of buses in Sheffield, where the city’s buses were traditionally cream and dark blue, whilst the chrome stripe is said to represent the city’s steel working past. “We’ve engaged with our team to find out their passions about the city and suggestions such as snooker, music and football will all feature, along with imagery being carried inside the bus to highlight the associations further,” a spokesperson for the company told CBW. The first bus to be repainted has been named after outgoing Managing Director Giles Fearnley, whose grandfather was General Manager for Sheffield Corporation Tramways between 1904 and 1936.
