New identity for First in Sheffield

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As part of its plans to revitalise operations in South Yorkshire, First has unveiled a new livery for Sheffield which it says is designed to showcase what its team is proud of in their city. The new predominantly blue colour scheme reflects the history of buses in Sheffield, where the city’s buses were traditionally cream and dark blue, whilst the chrome stripe is said to represent the city’s steel working past. “We’ve engaged with our team to find out their passions about the city and suggestions such as snooker, music and football will all feature, along with imagery being carried inside the bus to highlight the associations further,” a spokesperson for the company told CBW. The first bus to be repainted has been named after outgoing Managing Director Giles Fearnley, whose grandfather was General Manager for Sheffield Corporation Tramways between 1904 and 1936.

As part of its revitalisation of its operations, First South Yorkshire has introduced a new brand for Sheffield representing the city, its heritage and people. The chrome stripe represents the city’s steel industry. FIRST SOUTH YORKSHIRE
The new livery will depict things which Sheffield is known for, such as snooker as seen on the first re-liveried vehicle, with snooker balls on the outside and a full-height mural on the stair panel. FIRST SOUTH YORKSHIRE