New look for Transport Museum Wythall

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Nick Larkin reports on the West Midlands museum’s new image

Transport Museum Wythall’s image has had a makeover, with a new look to start the 2021 season including a new logo and revisions to signage, posters, leaflets and merchandising. The museum’s location has also become more prominent and the new image clearly illustrates its raison d’être – the history of public transport.
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Transport Museum Wythall (TMW) was established to promote the heritage of public transport across the West Midland conurbation through the collection and presentation of appropriate vehicles. Two core fleets have prominence within its collection – Birmingham City Transport and Midland Red, both of which still have a major following within the public transport preservation movement and play a key role in museum activities.

The ‘Birmingham Standard’ bus design is represented by a number of exhibits at the museum, leading to it being chosen to be prominent on the new logo. A second logo in the same style but based on the Midland Red D9 will be used specifically for Midland Red events and merchandising.

Three vehicles will also star on a new range children’s activity items and merchandising in the ‘Little Wythall’ range: Billy the Brummie is a Birmingham standard and joined by Mike the Midland Red D9 and Molly the Midland Red LS18. The museum plans to develop colouring sheets, booklets and badges to accompany the range of items on sale in its shop.

Among its membership is a retired graphic designer, who offered to help the museum with the project and devised the range of graphics, for which the museum said it is extremely grateful.

TMW Chairman Dave Taylor said: ”Our current branding has served us well for decades but the new logo makes it very clear who we are and what we do – preserve public transport history in the west midlands. It is also timely as we start to build an extension to the Scania Hall. Our new logo will bring with it a more exciting range of merchandising and pocket money items that children of all ages love to buy in the shop. The ‘Little Wythall’ characters will also freshen up our popular school activity programmes.”

wythall.org.uk
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