New TravelEssex identity aims to rebuild confidence

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A bus identity for bus services in the county, TravelEssex, has been launched to help the transport network build back from Covid-19 and encourage people to swap from car to bus.

TravelEssex has been introduced to provide the network with a ‘consistent, strong identity’ to build residents confidence in using bus services. Essex County Council has worked with operators and other partners, and following feedback from residents decided on the TravelEssex name.
Councillor Lee Scott, Essex County Council Cabinet Member for Sustainable Transport and Highways Maintenance, said: “We want people to use buses and we want the bus network to grow. This will be better for our roads, better for all travellers and better for the environment.

“We’ve got to make travelling by bus easier and to begin that process, we have pulled all bus services in Essex together under the TravelEssex identity. This is just the start, now we can work together with our partners to develop a website which will make it easier for residents to find information about Essex’s bus services and plan their journey.

“This partnership work contributes to the Council’s ‘Everyone’s Essex’ plan to tackle climate change, with sustainability sitting at the heart of our approach to safer, greener, healthier travel.”

As well as the TravelEssex identity, there are plans to develop a new TravelEssex website which will include all information relating to bus travel and a tool to help bus-users plan their journey.

Adam Barham, Director of Panther Travel and Councillor Lee Scott are seen with new TravelEssex branding. ESSEX COUNTY COUNCIL