Specialist technology provider Passenger has announced that long-standing customer Newport Bus has appointed the company to bring its online channels together and deliver an integrated app and website experience for its customers. Newport Bus has chosen to migrate its customer mobile app from its existing supplier to Passenger.
The new app will add journey planning with ticket recommendations for customers, timetable information and service updates with personalised travel alerts. Passenger already provides the Newport Bus website, which the existing app links to. Newport began working with Passenger on its website in 2021 and says it has been impressed with its capabilities to manage and efficiently deliver information, using standardised transport data, including real-time bus locations and network data.
Passenger’s personalised travel alert capability, using app push notifications on Android and iPhone, was launched in October 2024 and the company says it has already proven very successful, with over 1.5 million targeted notifications sent, meaning that users are far less likely to contact customer service teams, reducing operational costs for operators.
Operations Director at Newport Bus Morgan Stevens commented: “We are delighted to bring everything under one roof for our customers by moving our app to Passenger. We’re looking forward to offering customers some new features and helping deliver targeted information about their journeys when it matters most. How ever they choose to access information about our services, via our website or on our app, the information will be readily available to them. As an operator, we’ll be able to manage both systems in one place using Passenger’s user friendly back-end systems. We’re grateful to the team at Passenger, who have worked closely with us over the last four years and provided us with a consistently high level of support. Absolutely what you need in a key supplier.”
Passenger COO Helen Connolly added: “The team has developed a great relationship with Newport over the last four years, and we’re delighted to have the opportunity to deliver our full suite of digital technology for Newport Bus and its customers.
Our solution, our specialist knowledge and our passion for client success are second to none. In 2024, we facilitated over 12,850,000 mobile tickets on behalf of our clients — showing just how important digital channels are to the future of bus travel. We’re excited
to bring our specialist e-commerce expertise to Newport, supporting the Newport Bus team and their customers into the future.”
