In early April, National Express West Midlands (NXWM) announced what it believes is a first of its kind partnership with the launch of its bus tickets within the Uber app, through an integration with Masabi’s Justride platform.
Uber has added NXWM mobile bus tickets to its app, providing both the operator and Uber customers with greater flexibility and choice when purchasing tickets to travel by bus throughout the West Midlands, integrating its buses alongside traditional Uber rides, and providing customers with access to a range of affordable and convenient transport ticketing options.
The functionality has been made possible using Masabi’s Justride Software Development Kit (SDK), which creates a combined secure ticketing functionality within existing apps. NXWM’s single, day and weekly bus tickets are available to purchase via the Uber app.
Commercial Director for National Express UK and Ireland John Boughton said: “This first-of-its-kind collaboration provides new and existing customers greater flexibility and choice by offering sustainable travel options, alongside great value fares. In 2022 we partnered with Uber to offer access to National Express coach bookings across the UK through the user-friendly Uber app. We are really pleased to be enhancing this partnership further by integrating National Express West Midlands tickets and making it easier to move around the West Midlands by bus.”
General Manager of Uber UK Andrew Brem added: “We’re delighted to launch this new consumer product as it further extends Uber’s goal of helping riders go anywhere, be it by train, car, bike, coach, boat and now bus. The partnership with National Express West Midlands will help turn Uber into a one-stop-shop for our users across the region creating seamless multi-modal journeys in one simple in-app experience.”
CEO of Masabi Brian Zanghi commented: “Uber’s use of Masabi’s SDK allows agencies to offer passengers enhanced choices and seamlessly connects public and private modes. By integrating ticketing options into the Uber app service accessibility and flexibility are increased, ensuring an unparalleled passenger experience. Building upon the success of the NXWM mTicket app, we are excited to further develop our longstanding partnerships with NXWM and Uber, and to help deliver a better passenger experience for travellers across the region and beyond.”
