Optimising Optare

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Versas in build for Transdev Blazefield. At this point the Versas are awaiting movement to the axle fitment area, having just come out of the spray booth. RICHARD SHARMAN

Richard Sharman paid a visit to Optare’s Sherburn-in-Elmet factory for a Q&A with Richard Butler – who joined Optare in July this year as the Chief Executive Officer – to find out what we can expect to see from Optare in the coming months

CBW: You joined Optare as CEO in July this year after spending 30 years at JCB. What made you consider moving to the bus industry?

Richard Butler (RB): There were a number of things, such as the technology advancements that I was seeing in the bus industry, particularly with Optare’s Electric Vehicle (EV) programme.

I have come from a business where innovation was its lifeblood and I could see that at Optare as well. We have got to embrace innovation and change. […]

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