Oxford Bus company has confirmed Home-Start Oxford as the winner of its Brand the Bus competition. The charity has been invited to work with Oxford Bus Company to design a bus wrap featuring its brand colours, logo and message. It was selected by a judging panel from the top 10 good causes which earned the most public votes from 32 entries.
Home-Start Oxford is a voluntary organisation that provides welfare support to families with at least one child under five years of age. Volunteers offer advice and support in the homes of families who are having difficulties managing parenting for a variety of different reasons.
Oxford Hub, a charity which tackles social and environmental challenges in Oxford city, and Yellow Submarine, which helps people with learning disabilities and autism to live life to the full, were highly commended by the judging panel, which included an external partner. Some 6,130 members of the public voted for the good causes that entered the competition.
Phil Southall, Oxford Bus Company Managing Director, said: “Congratulations to Home-Start Oxford and to everyone who entered. Again, it was a challenging task selecting the overall winner from so many fantastic good causes and high-quality entries.
“Home-Start Oxford won the panel’s vote as it demonstrated it is aligned to our five core values. We also felt that as one of the smaller charities that entered it would receive a higher benefit from our support. Its ‘childhood cannot wait’ message was particularly powerful, and we look forward to working with Home-Start Oxford to increase awareness of its vital work.
“We’re also looking forward to supporting Oxford Hub and Yellow Submarine across 2020. The response to the competition has been remarkable and demonstrates the sheer breadth of good work being done across Oxfordshire.
We are delighted to give something back to the communities we serve via our Brand the Bus competition.”
Katharine Barber, Home-Start Oxford Chief Executive, said: “The three Oxfordshire Home-Starts are completely delighted about this wonderful news. Our own branded bus will be a perfect vehicle for us to raise awareness about our vital work helping families with young children through their challenging times. The bus will help us recruit more volunteers and raise funds, and that means we’ll be able to reach many more of the Oxfordshire families who are asking for our help. Thank you, Oxford Bus Company, and everyone who voted for us.”
