Oxford Bus Company partners with Sn-ap to launch new coach routes

News stories are free to read. Click here for full access to all the features, articles and archive from only £2.99.
Phil Southall, Managing Director of the Oxford Bus Company and Founder and CEO of Sn-ap, Thomas Ableman

New services will connect Oxford with ‘key areas’ of Bristol and Birmingham  

The Oxford Bus Company has announced the creation of new coach routes linking the city to Bristol and Birmingham in partnership with travel technology firm Sn-ap.

The new route runs daily, connecting central and suburban Oxford with ‘key areas’ of Bristol and Birmingham; all new Sn-ap customers get their first return journey for free.

Direct coach services are now being offered through Sn-ap’s on-demand travel platform, getasnap.com.

The company’s tech allows for ticketless travel, live vehicle tracking and demand-driven coach planning.

Sn-ap customers will now also be able to purchase spots onboard the Oxford Bus Company’s X90 coach service between Oxford and London online.

Drivers will be able to manage customer bookings through the Sn-ap Pro app.

Phil Southall, Managing Director of the Oxford Bus Company, said: “This exciting new partnership with Sn-ap has enabled us to widen our services, offer more routes and broaden our reach to new customers.

“We are always striving to lead the market in innovation and technology to make coach travel more accessible.

“As we have demonstrated with the launch of Pick Me Up in Oxford, we are innovating in demand responsive technology. Via our partnership with Sn-ap we are now able to add technology to coach services for the benefit of passengers.”

Founder and CEO of Sn-ap, Thomas Ableman, added: “Our growing network of on-demand coaches is proving hugely popular with a new generation of coach passengers.

“We now can offer scheduled services for the first time, expanding the reach of the Sn-ap platform.

“As always, we will only work with the very best operators and Oxford Bus Company share our philosophy of growing the coach market by exceeding customer expectations.

“Sn-ap is about giving customers access to the very best in modern coach travel. Corridors like Bristol to Oxford have been chronically underserved for years.

“Our on-demand platform means the more people who use the service, the more trips will run.”