The digital services provider has been working with Blackpool Transport since 2017, and recently renewed its contract until 2029
Bus and tram operator Blackpool Transport has renewed its contract with digital transport services provider Passenger for five years, taking the partnership through to 2029.
With over 100 years of heritage, Blackpool Transport carries 5.2 million customers annually, and first began working with Passenger in 2017. Since then, hundreds of thousands of customers have used the operator’s app and website, both provided by Passenger.
Since starting the partnership with Passenger, Blackpool Transport says it has seen a year-on-year increase in child ticket sales after introducing ticket gifting, and greater customer confidence after implementing live bus tracking. The digital services now include contact-free verifications for students and other discount ticket holders and a travel portal providing discounted travel schemes for local businesses.
Finance Director at Blackpool Transport James Clough commented: “We’re delighted with our experience with Passenger. The team are smart, thoughtful and work hard to deliver the best results for our customers. The five-year renewal underscores the satisfaction and confidence that we have in Passenger’s ability to deliver innovation and exceptional support. We couldn’t be happier to extend the partnership.”
Passenger CEO Tom Quay added: “I am delighted that Blackpool Transport has chosen to extend its partnership with us once again. Over the past seven years, we’ve not only met but exceeded expectations, demonstrating the strength of our offer and the continued dedication of our team. This renewal is a testament to the trust and mutual success that define our relationship with Blackpool Transport. My thanks to Jane, James, Karen, and the team for being such a great client to work with. I look forward to continuing to drive growth and attracting new customers to use public transport in Blackpool.”
In September 2022, Blackpool Transport introduced Passenger’s multi-modal contactless capability to support the launch of daily fare capping. This year, Passenger has launched a new online training platform and fares information capability into the Blackpool app and website. The training platform supports new staff in getting to grips with the software that manages the apps and website, which is used daily by the team at Blackpool.
