PickMeUp expands service boundary as it hits the 100,000 journey mark

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Oxford Bus Company’s on-demand service, PickMeUp, has now seen 100,000 journeys taken since it was launched; the landmark was broken on Wednesday 10 April in the eastern arc of Oxford.

More than 22,000 registered users of the service have signed up to the app and averages of 3,700 journeys are now completed per week.

From Sunday 21 April the north and north-west boundaries of the zone will be extended, taking in northern Jericho, Summertown (as far as South Parade heading north) and Marston Ferry Road.

The zone expansion forms part of its growth plans which have also seen a further investment in five new jobs and two new buses this year and corporate backing from Oxford Science Park.

The increased operating area of PickMeUp takes the service into the north and north-west of Oxford. Luisa Kapp was the 100,000th passenger. OXFORD BUS COMPANY
The increased operating area of PickMeUp takes the service into the north and north-west of Oxford. Luisa Kapp was the 100,000th passenger. OXFORD BUS COMPANY

Phil Southall, Managing Director of Oxford Bus Company said: “To have completed 100,000 passenger journeys in the first nine months of operation is a fantastic achievement and would not have been possible without the hard work of our great team.

It is ahead of our expectations and we’re focused on developing the service further.

That said it is still a challenge commercially especially given this is a new approach to public transport and securing more commercial partnerships remains vital.

“Developing new public transport services is difficult, but we’re good at it. Local businesses said they wanted greater connectivity and we have provided it and we need more businesses to support the service to enable it to continue to grow.

There is no reason why PickMeUp cannot continue to grow and complement traditional bus services if the ingredients are right.
“The zone expansion is great news for the residents of Jericho, who previously were without a bus service.

Those living in the Park Town and Summertown areas will also enjoy new connectivity, including convenient access to the JR Hospital seven days a week without needing to change buses in the City Centre.”

Oxford resident Luisa Kapp was the 100,000th passenger. She said: “As I live on the outskirts of Oxford, it‘s often very difficult to get to places that aren’t in the city centre. PickMeUp is a great solution to that problem as well as easy and convenient.

I use the service a few times a week and it’s been great to get to know a whole different side of Oxford!”

 

 

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