The Scottish tour operator has been awarded ‘B Corp’ status thanks to its recognised commitment to environmental and social responsibility
Scottish small-group touring specialist Rabbie’s has now joined the B Corp movement. The Edinburgh-based business has achieved certification to become part of the global community of organisations committed to high standards of social and environmental responsibility. Since it was founded over 30 years ago in 1993, the company says it has been guided by its vision to make the world a better place through travel, meaning its values are intrinsically aligned with those of the B Corp movement.
Using small vehicles, Rabbie’s tours venture off the beaten path and immerse guests in local communities on tours designed to share local stories, support small businesses and spread the tourism spend to smaller, out-of-reach villages. To help mitigate the impact of fuel use, the company has had a long-standing, self-imposed carbon tax of £10 per tonne of fuel used across its operations, funds which are reinvested in the community through donations to projects such as forest regeneration, path-building, and community groups.
To become a B Corp member, a company must complete an assessment and have its results verified. The assessment evaluates a company’s performance across categories including governance, workers, community, environment and customers to measure a company’s overall social and environmental impact. The assessment and verification process typically takes at least 12 months and companies are required to repeat the process every three years.
CEO of Rabbie’s Hazel Rickett said: “At Rabbie’s, we’ve always thrived by working closely with local suppliers and small businesses in the communities we visit on our small group tours. Supporting these communities is at the heart of everything we do, and we’re committed to giving back however we can. Becoming a Certified B Corporation has been an incredibly proud moment for our team, as it connects us with a global movement driving positive policy and economic change. For us, this means investing in local partnerships, minimising our environmental footprint, and safeguarding the places we all love to explore.”
