Brighton & Hove’s latest driver recruitment campaign has been a roaring success, reports Angela Youngman
Who better to talk about what life is like as a bus driver than an actual bus driver? Recruitment campaigns increasingly include this opportunity – but Brighton & Hove/Metrobus has taken this a step further by creating an innovative, eyecatching film involving drivers talking about their daily life.
Paul Waite, Recruitment & Training Co-ordinator at Brighton & Hove/Metrobus, part of the Go-Ahead Group, explained: “We looked at some existing recruitment films and felt they were too glossy and didn’t really represent the work of a bus driver. We wanted something more natural, so I came up with the proposal of using our staff for a recruitment film.”
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