Red Group expands with Velociti

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Red Group subsidiary Red Rose Travel is using Velociti’s software to help improve its operations. MOTOCILLA CC BY-SA 4.0

The Red Group has partnered with Velociti Solutions to implement a cloud-based scheduling solution that it says will power the next phase of its growth. The group has already transitioned its subsidiaries Redline Buses and Red Rose Travel to Velociti’s Omnibus software suite, streamlining their operations and helping to support expansion plans.

Redline Buses operates a mix of commercial and contracted school services across the Home Counties. It recently expanded its Aylesbury service by adding new routes and increasing frequencies after the closure of local Arriva depots. Meanwhile, Red Rose Travel, serving the Dinton area near Aylesbury, adjusted routes to better align with customer demand, improving coverage and efficiency in response to local developments.

Available to operators and transport authorities, the Omnibus software suite promises to optimise processes across all stages of service – before, during and after the day. Red Group says it is harnessing the suite’s advanced scheduling modules – including timetabling, vehicle scheduling and mapping – to compile optimised schedules and prepare data-driven, cost-effective scenarios for transport authority tenders. Additionally, the group is implementing data sharing to streamline the exchange of public transport timetable and schedule information. Mohammed Ismail, Transport Operations Manager at Red Group, which also operates Red Eagle Buses, said: “With a small team, we needed a solution that’s easy to use and trusted by larger bus operations. Velociti Solutions’ Omnibus software suite offers just that – enabling us to improve efficiency, reduce costs and providing the capability to easily prepare competitive bids for new contracts as we scale.”

Nick Brookes, Chief Customer Officer at Velociti Solutions, added: “By integrating our Omnibus software suite, Red Group has gained a scalable solution that enhances efficiency and strengthens the ability to make data-driven decisions. This partnership positions Red Group for future growth with greater agility, ensuring competitiveness and responsiveness to market demands.”