Revised logo for Jones Login

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Respected West Wales family-run coach operator Jones Login has started applying an updated version of its familiar branding to its fleet.

The seemingly subtle change has involved adding a wavy turquoise stripe underneath the fleetname. It comes in the year the operator, which is based at Login near Whitland, Carmarthenshire, marks its 50th anniversary.

Endaf Jones, Managing Director told CBW: “Turquoise has been one of ours colours for the past 50 years – it was chosen by my uncle. I felt it was time to include the colour in our logo, while retaining it on the bodysides.”

Visit the firm’s website at or call 01437 563277.