RHA Coach has confirmed plans to promote the coach sector with the first-ever National Coach Week from 1 April.
The campaign will take place across the UK and will be a celebration of the industry, showcasing the vital role it plays in society in providing essential services such as getting children to school and supporting tourism. National Coach Week is intended to highlight this to the public and to Government officials, and will give people working in the sector the opportunity to show their pride in what coaches do.
The RHA will also be tackling the skills shortage over the week-long campaign, promoting the diverse careers available in the coach sector, from drivers and engineers to admin and operational staff. A competition will offer a winner the opportunity to train to become a coach driver for free.
Richard Smith, RHA Managing Director, said: “We’re excited to launch the UK’s first-ever National Coach Week as a way of celebrating and promoting the coach industry after a tough couple of years. We’re encouraging everyone to get involved, from people in the sector, to schools, colleges, tourism and many others. It’s going to be a great opportunity to showcase the vital role our industry plays and the career choices it offers.”
Julie Hartley, UK Sales Director at Irizar, which is supporting the event added: “We’re delighted to support National Coach Week next year. The industry deserves much more recognition for the role it plays keeping people moving and supporting other sectors such as hospitality, events and tourism. This campaign couldn’t come at a better time.”
National Coach Week will form a permanent part of the RHA annual schedule alongside events such as National Lorry Week and the Commercial Vehicle Show. Further details will be announced in the coming weeks, and the RHA encourages anyone in the industry wanting to know more to get in touch at [email protected].