Motorway service area operator Roadchef has overhauled its Captain’s Club loyalty scheme for coach drivers. The company operates 30 sites across the country, and its nationwide scheme promises an upgraded app along with new offers and personalised rewards for drivers bringing passengers to Roadchef sites.
Drivers who are already members of the scheme can add points to their account by scanning the app or their card at any catering, retail or grocery outlet on site, while new drivers can join free of charge by completing a form online on the Roadchef website. Cards will continue to be accepted for those drivers who prefer to operate in the more traditional way.
In addition, drivers are able to build up points by bringing larger numbers of passengers to the site. The company is offering a minimum of 1,000 loyalty points (equivalent to £10) for 20 or more passengers, or 500 points (equivalent to £5) for five to 19 passengers, resulting in up to £10 or £5 worth of points to spend in any of Roadchef’s catering outlets including McDonald’s, Costa Coffee, Fresh Food Cafe, Chozen Noodle, Restbite, Hot Food Co or The Cornish Bakery.
Roadchef CEO Mark Fox commented: “We are very excited to relaunch our Captain’s Club loyalty scheme which is designed to improve the customer experience. Coach drivers are a hugely important group to us, and we want to make sure we treat them as such, rewarding them for coming back to us time and again. We already have a huge network of drivers who are members of the Club and we hope to grow this even further with the continued addition of new promotions, offers and discounts. We are very much looking forward to welcoming our coach drivers back to Roadchef over the busy summer period.”
Martyn Prentice and Ghulam Fraid of JKT International, which operates UK and European tours, added: “Our coach drivers were very pleased to hear about Roadchef’s revamped Captain’s Club scheme. Initiatives like this are really important to drivers as they need to take regular breaks during long journeys – for themselves and for their passengers. Giving them the opportunity to build up points in exchange for discounts and vouchers is a great way to encourage loyalty and to continue to foster those valuable relationships between coach drivers and motorway service operators.”
