Shearings Holidays unveils new Grand Tourer livery

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15 new Mercedes Tourismo Euro 6 coaches have joined the company’s luxury coach fleet

Shearings Holidays, the specialist operator of escorted tours, has announced that 15 new Mercedes Tourismo Euro 6 coaches have joined its luxury coach fleet, Grand Tourer.

The new livery features a stylish design by renowned transport artist, Ray Stenning, which sees the iconic blue colours of Shearings, rolled across the Grand Tourer fleet in place of gold.

Ray Stenning said: “Having worked closely with Denis Wormwell and the team on the previous Shearings Setra coaches, they were keen to involve us in creating a fresh image for the brand new Grand Tourer coaches. This was ensure the Tourismos’ were aligned with the whole Shearings livery.

“The brief was to come up with a premium design that delivers consistency, while also communicating the luxury image that the Grand Tourer brand is all about. Accordingly, we worked on modernising the existing design so that it’s fresh and appropriate for the high-end market, yet still instantly recognisable as Shearings.”

The announcement comes on the back of further growth in customer volumes, which earlier saw the company expand its range of Grand Tourer holidays and update its tour and excursion programme in 2015.

Caroline Brown, Commercial Director at Shearings Holidays, said: “We’re very excited with our new livery and the Grand Tourer fleet enhancement initiatives. Consumer confidence is on the increase and in response to this we’re continuously looking at ways to develop the Grand Tourer product. This striking new livery and continual fleet investment is a real testament of our commitment to provide our customers with the highest standards of comfort and service.

“Ray has done a great job in evolving the Grand Tourer brand essence in conjunction with the heritage blue of Shearings Holidays. We feel this will enhance the brand’s reputation and translate into higher brand recognition and uniformity across the whole fleet. The Tourismos’ advanced specification along with this fantastic new look will ensure that customers continue to enjoy the most modern travel experience.”

The new coaches provide maximum comfort with stylish upholstery, generous legroom, individual overhead service controls and arm and footrests.