Social media vital for survival

News stories are free to read. Click here for full access to all the features, articles and archive from only £8.99.

Clubs and other organisations catering for classic buses, coaches and other vehicles must embrace social media – or face dire consequences.

Classic vehicle clubs must embrace social media, says the Federation of British Historic Vehicle Clubs. NICK LARKIN

That warning comes from the Federation of British Historic Vehicle Clubs (FBHVC), which has warned that smaller clubs in particular could face stagnation or extinction by not engaging with younger enthusiasts, particularly via platforms such as Facebook and Twitter.


Are you enjoying this feature? Why not subscribe to continue reading?

Subscribe for 6 issues/weeks from only £6
Or login if you are already a subscriber

By subscribing you will benefit from:

  • Operator & Supplier Profiles
  • Face-to-Face Interviews
  • Lastest News
  • Test Drives and Reviews
  • Legal Updates
  • Route Focus
  • Industry Insider Opinions
  • Passenger Perspective
  • Vehicle Launches
  • and much more!
[/wlm_nonmember] [wlm_ismember]

The Federation, which represents hundreds of clubs and other organisations, revealed that 80% of large clubs used social media but only 45% of smaller ones did. In a survey of 248 clubs, a third said that they expected to see their membership numbers decline, and 43% thought the average age of their members would increase.

Concludes the FBHVC: “Clubs are doing what they have always done yet most are not thriving and growing. The survey reveals there are potential problems ahead for clubs who are not prepared and starting to take action.”