Somerstotalkare rebrands to Totalkare

News stories are free to read. Click here for full access to all the features, articles and archive from only £8.99.

Garage equipment manufacturer Somerstotalkare has rebranded itself as Totalkare, which took effect from April 14, 2015.

The Halesowen-based company said its rebranding is designed to highlight how it now delivers more than the column lifts which it is best known for.

The new name and corporate identity was unveiled on the opening day of the Commercial Vehicle Show at the NEC in Birmingham.

Managing Director Tim Jackson explained: “Whilst we will continue to supply our acclaimed cable free and cabled lifts, our product range now includes fixed post lifts, lifts for forklifts and a wide range of ancillary products.”

The change of name Totalkare will have no impact on existing Somerstotalkare customers.

“All current directors will remain in place and there will be no changes to the day-to-day running of the business. However, we feel the new name better reflects the way we have grown as a company,” Tim added.