Stagecoach West operates a substantial fleet of coaches and buses in the West of England. Richard Sharman looks at how the OpCo is bringing the new group image to its operating area so quickly
On 30 January Stagecoach unveiled its long-rumoured new look. It says that the new bus design is part of a wider commitment to simplify, modernise and enhance its customer experience, whilst reaffirming its customer-first approach. Stagecoach said it asked thousands of customers to share their thoughts on how the new design could serve them best, and what would encourage them to use public transport more regularly.
Its findings highlighted that 69% of customers often found it confusing to find the bus they wanted, with a further 37% stating they would use the bus more often if it was simpler and more modern.
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