Steering the ship(s)

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Three months into his role as CTA Chair, Peter Jackson caught up with Robert Shaw to find out more about the organisation’s current activities and future plans

As we begin to emerge from the seemingly endless forced hiatus brought about by the pandemic, much of the coach industry is still in limbo. With the Government’s Covid-19 roadmap now in place, organisations like the Coach Tourism Association (CTA) will play a critical role in supporting coach travel firms during their return to fully-fledged operation.

Spearheading the CTA during this period will be Robert Shaw, the association’s Chair and Director of Coventry-based family firm Harry Shaw – which specialises in coach holidays and day trips. He was appointed as Chair in December 2020, succeeding John Wales, and since then he has noticed holiday bookings increase amongst member operators. “Confidence is key – it underpins everything we do in business,” he said. “Once confidence goes, business goes, but fortunately it is coming back.
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