Men in Scotland are almost twice as likely to use their car for journeys that they know they could take the bus for compared to their female counterparts and are less likely to feel guilty about it, according to a First Bus survey. And when it comes to choosing to travel by car over taking the bus, those aged over 55 are the least likely to feel bad about their choice, with four in 10 saying that it doesn’t make them feel guilty – nearly twice as many as those aged 18-24, which was the age group least likely to make this claim.
The data, which provides a snapshot view of Scotland’s travel behaviours, was commissioned by First Bus as it launches a campaign to encourage Scots to be a little more ‘CarFree.’ The research shows that those aged 18-24 are the most frequent bus users, with three in 10 using the bus more often than once a week, listing helping the environment, the freedom of not having a car in the city and not having to pay for parking among their primary motivators for taking the bus.
At the other end of the spectrum, 35-44 year olds were revealed as the least frequent bus users, with nearly two thirds travelling by bus less often than once every three months. This age group is also the most likely to use their car more often than once a week.
Duncan Cameron, Managing Director of First Bus in Scotland said: “As we launch our Modal Shift campaign to encourage Scots to leave their cars behind a little more, I’d encourage frequent car users to consider taking the bus instead for their next journey. From saving money to reducing stress and our impact on the environment, there are so many benefits to discover – not just for themselves, but for the city of Glasgow as a whole. If we each made small, conscious decisions to leave the car behind more often, together we could transform our city’s congestion, air and noise pollution.
“It’s fantastic to see that young people in Scotland are finding the benefits of travelling by bus, and we hope that the recently introduced Free Bus Travel Scheme for under 22s will continue to build upon this trend, and set lifelong good travel habits.”
Through the new campaign, First Bus says it is looking to encourage car users to tackle common pain points associated with car travel including pollution and excessive expenditure. A TV ad featuring some recognisable Scottish faces discussing their guilty habits and biggest driving pet peeves in a ‘Car User Support Group’ launched this month to support the campaign.