Alan Payling considers the opportunities for free publicity that are available to coach operators via press releases for their local newspapers
Iwas speaking to a coach operator’s son the other day, who was wondering why the coach trade press hadn’t publicised the fact that the family firm had recently bought a new coach.
I had always assumed that it was the supplier, who, after taking a photo of a new coach with the purchaser standing proudly next to it when it was being collected, would then submit a print to the editor of CBW. […]
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