The freedom of the press release

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Local newspapers are full of photos of local people like Torquay’s mayor meeting a local hotelier, their staff and guests. ALAN PAYLING

Alan Payling considers the opportunities for free publicity that are available to coach operators via press releases for their local newspapers

Iwas speaking to a coach operator’s son the other day, who was wondering why the coach trade press hadn’t publicised the fact that the family firm had recently bought a new coach.

I had always assumed that it was the supplier, who, after taking a photo of a new coach with the purchaser standing proudly next to it when it was being collected, would then submit a print to the editor of CBW. […]

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