The Harrogate Bus Company has formed a partnership with Harrogate Spring Water in order to provide free bus transport around Harrogate on Sundays.
The ‘Sunday Freeway’ promotion has resulted in a 70% increase in patronage on four bus routes in the region, the 2A, 2B, 3 and 6.
The partnership means additional funding has been secured from Harrogate Water to enable Nidderdale Sunday buses to stay on the roads in winter.
arrogate Water Brands’ Chief Executive James Cain OBE said: “The success of Harrogate’s free electric buses on Sundays is clear for everyone to see, both in reducing congestion and pollution on our streets and in generating increased footfall in our town centre.
“Caring for the environment and our community is at the heart of all we do, and so we’re very pleased to help keep Harrogate’s popular and highly valued electric buses free for everyone on Sundays, as well as to continue our support for winter Sunday buses through Nidderdale, which provide a vital community transport link for residents and visitors to this beautiful part of Yorkshire.
“Harrogate will be very much in the spotlight when the UCI 2019 Road World Championships arrive next month.
“We’re looking forward to working with The Harrogate Bus Company to show our unique and beautiful town at its very best.”
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