During 2019, Kraken Rum ran a short but very memorable advertising campaign in London using five Wrightbus New Routemasters. The Kraken is a mythical giant squid-like sea monster. The effect of the cleverly-designed vinyls gave the impression that the buses were being crushed by the creature with its windows and doors shattered. Clearly the campaign was a success as at least Arriva London LT721 (LTZ 1721) has now received a similar wrap and was pictured at Marble Arch at the terminus of service 137 in late August.
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