The Kraken returns

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During 2019, Kraken Rum ran a short but very memorable advertising campaign in London using five Wrightbus New Routemasters. The Kraken is a mythical giant squid-like sea monster. The effect of the cleverly-designed vinyls gave the impression that the buses were being crushed by the creature with its windows and doors shattered. Clearly the campaign was a success as at least Arriva London LT721 (LTZ 1721) has now received a similar wrap and was pictured at Marble Arch at the terminus of service 137 in late August.
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Realising the potential interest in ’Release the Kraken’ buses, Corgi released two model versions of Arriva London NRM LT192 (LTZ 1192) on the 38 – one going to Hackney Central and the other to Victoria. For the summer of 2021 the firm is releasing the design again on a model of Arriva London NRM LT716 (LTZ 1716) on service 59. One will be screened up for Streatham Hill and the other for Euston.

The advertising campaign is being repeated this year. RICHARD WALTER
Corgi is producing a new version of its NBfL
model in the eye-catching livery. RICHARD WALTER

 
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