The leisure specialists

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A classic lighter blue livery has been adopted for the 30 ‘Celebration’ specification Mercedes-Benz Tourismos delivered for Shearings this year. SHEARINGS

Specialist Leisure Group CEO Richard Calvert and National Holidays Managing Director Graham Rogers outline to Andy Izatt how the Group’s multiple brands, of which the best known is Shearings Holidays, are being focused on maximising customer choice and satisfaction

Lone Star Funds-owned Shearings Leisure Group has been renamed the Specialist Leisure Group (SLG), but the change in title doesn’t signify any dilution of the coaching focus of what continues to be the UK’s biggest coach operator by some considerable margin.

Shearings Holidays remains the UK’s largest escorted tour provider serving more than 170 destinations while the Group’s other main brand, National Holidays, is the country’s leading specialist in short breaks by coach with over 1,000 holidays offered both at home and across Europe.

The name change is a reflection that the SLG is a multi-brand business with numerous specialisms. […]

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