The power of partnerships

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Newly-promoted Managing Director of Oxford Bus Company Luke Marion talks about the company’s partnership with Ticketer, and how it has helped the company tackle the challenges it faces

Back in 2016, we were working on a project to deploy contactless payments to our vehicles. It was what customers wanted, and we were seeing cash payments really decline in many retail environments. We found the attitude of the traditional ticket machine suppliers to be quite inflexible. They weren’t really listening to the customer requirements and they were trying to think more about themselves. We brought Ticketer into the process as our trusted partner because we were really impressed with the product that we had seen in the small municipal operators and the local independents.

We partner with other operators. We’ve rolled out multi-operator QR Code ticketing now on mobile apps which is great for passengers to encourage them to travel more. In the past, if people wanted a ticket to use Stagecoach and Go-Ahead buses, they needed to buy a smartcard and get that delivered to their house. Now they can just download the app, they can buy a ticket on the app, and use it straight away on the bus with Oxford Bus, Stagecoach or Arriva. We’ve rolled out multi-operator ticketing in a number of areas in the Oxford Bus Company with our Smart Zone tickets. It’s been popular with the local authority because they want to see bus passengers being able to use a ticket on any bus that they want to.

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