The Singapore Bus’ new livery

News stories are free to read. Click here for full access to all the features, articles and archive from only £2.99.

The public can now have their say on the look of Singapore’s public buses. Members of the public are invited to select from two colours – red or green – for the new livery that public buses will don in the future. In conjunction, LTA is also proud to unveil the new SG Bus logo that will be featured on all of their public buses in Singapore, together with the new livery.

With the transition to bus contracting model, the Government will gradually own all public buses. A common livery will create a unified and distinctive identity for Singapore Bus.

Along with the common livery, public buses will also bear a distinct logo which features the word ‘SG Bus’ with an embedded stylised heart within the logotype. It also includes the slogan “Moving Ahead Together,” which heralds the arrival of Singapore’s new public bus industry, conveys commuters’ experience in their daily rides, and cultivates a sense of public ownership for the SG Bus.

The common livery and logo will be introduced from the Bulim bus package. They will be extended to other buses gradually as Government-owned buses replace existing operator-owned ones.

To help commuters visualise the livery, 20 buses will be painted in the two colours (10 for each colour) and deployed to 10 bus routes (six from SBS Transit and four from SMRT) in service during the voting period. There will also be posters on buses, at bus stops, bus interchanges, and MRT stations.

The colour with the highest number of votes will become the colour of the Singapore Bus and the results will be announced in the first quarter of 2016. 50 participants from the poll stand will win a $50 shopping voucher in a lucky draw.

Voting started on January 8 and ends on February 5.