Translink announced IT company Allstate as the winner of the ‘Translink Corporate Challenge’, a four-month initiative launched in partnership with the Irish News and supported by Business in the Community which challenged local businesses to become more sustainable by encouraging employees to use public transport.
Norman Maynes, Head of Business Development at Translink said: “We are always keen to communicate the sustainable benefits along with the costs savings public transport offers and Allstate demonstrated a real dedication to the initiative, using internal communications to target employees and build momentum across the campaign period.”
Allstate conducted monthly surveys to determine commuting habits and perceptions of passenger transport, and from January recorded an increase from 45% to 52% in the number of employees who use bus or rail at least once a week or always.
Glen Burges from Allstate said: “Our employees really got behind the challenge, many tried public transport for the first time and others gave up the car. I would like to thank Translink’s corporate, ticketing and marketing departments for helping us set up our bus and train initiatives in 2010.”