Asset Alliance Group, which recently launched its new vehicle rental division (see our main feature this week, starting on page 34) has also recently launched a two year sponsorship contract with AFC Bournemouth, its first ever partnership with a Premier League football club.
The commercial vehicle specialist has become an official partner of the south coast club, and the agreement includes LED advertising and other sponsorship rights at the club’s Vitality Stadium. The new deal was officially kicked off at a home match against Nottingham Forest on Sunday 4 February.
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