Asset Alliance Group, which recently launched its new vehicle rental division (see our main feature this week, starting on page 34) has also recently launched a two year sponsorship contract with AFC Bournemouth, its first ever partnership with a Premier League football club.
The commercial vehicle specialist has become an official partner of the south coast club, and the agreement includes LED advertising and other sponsorship rights at the club’s Vitality Stadium. The new deal was officially kicked off at a home match against Nottingham Forest on Sunday 4 February.
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Asset Alliance Group Marketing Director Grant Law said: “This is a fantastic partnership for our business and comes at an exciting time in our 2024 growth strategy. We’re relishing the opportunity to work with the club to support their ambitions on and off the field. Aligning with an established and growing Premier League club will only bolster Asset Alliance Group’s burgeoning reputation in the UK transport industry.”
AFC Bournemouth Commercial Director Rob Mitchell added: “We’re thrilled to welcome Asset Alliance Group as an Official Partner of the club. We’re looking forward to working closely with the company and developing a strong partnership over the next two years. They are an organisation that shares our ambition for success and it’s great to have them on board.”
Asset Alliance Group joins four other second tier sponsors of the club, which has two principal partners and a further 10 corporate supporters and suppliers.
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