Warrington’s Own Buses recently organised a customer service conference which it says was an event like no other, and held at the town’s the Halliwell Jones Stadium. The company explains that the immersive training event was delivered by Steps Drama, an organisation which specialises in adopting a more creative and engaging approach to workplace learning. Through a mix of live actors, interactive videos, and group discussions, the workforce – which included staff members from drivers and engineers to office staff and directors – was immersed in sessions designed to inspire and upskill.
“This is about raising the bar for our customers and for our people,” said Operations Director Katie Ferguson. “We’ve invested in what really matters – human connection. Great customer service starts with a confident, motivated workforce who feel empowered to make every journey a great one.”
The training was designed to refresh existing skills and to help foster a shared culture of empathy, responsiveness and pride in the role the operator plays in its local community. By the end of the week, the company said that every team member had participated in the experience – ensuring long-lasting benefits for everyone who uses or works on its buses.
