Whippet introduced the technology with the help of Ticketer and LittlePay a year ago. WHIPPET
Cambridgeshire bus operator Whippet has marked the one-year anniversary of its tap-on, tap-off ticketing roll-out, having introduced the Ticketer system to its network of buses back in January 2024. As the first operator in the county to adopt tap-on, tap-off, Whippet says it has seen over 350,000 transactions with the system in the first year and that it has proven to be a success with passengers and drivers alike.
The system automatically calculates the cheapest fare on any Whippet bus, ensuring the best value for customers and reducing the time taken for passengers to board at each stop, and is part of a wider range of initiatives aimed at securing the company’s growth and transformation. In December, more buses were added to Whippet’s local routes, increasing the frequency of connections between Cambridgeshire’s towns and villages, and the roll-out of OmniDAS in the past month is already helping streamline its bus operations, the company says.
Interim General Manager Ed Cameron said: “Tap-on, tap-off has been live now for 12 months and we’re proud to be the first operator to bring it to passengers in Cambridgeshire. We’ve had great support from Ticketer and LittlePay, and the process of introducing and maintaining the system has been simple thanks to the strong working relationship we’ve developed.
“It would be great to see more SMEs exploring the benefits that tap-on, tap-off can offer, as the process of integrating the system across our fleet of buses was seamless. Customer feedback has been positive, and with over 60% of adult-fare paying passengers opting to use the system, we’re looking forward to another year of tap-on, tap-off ticketing.”
Ticketer CEO Kelly Hanna added: “It’s evident from the impressive number of transactions that the Ticketer tap-on, tap-off solution has been well received by Whippet’s passengers. By reducing dwell time, removing barriers to travel such as the need to pre-plan journeys and also providing the best possible fare prices for customers, we’re hopeful this will encourage even more people in the Cambridgeshire region to choose bus travel. It’s admirable to see Whippet spearheading initiatives that prioritise the passenger experience and we’re incredibly proud to have partnered with them for this. We look forward to seeing what other forward-thinking offerings they bring to the region as our partnership continues.”
