WiBC unveils new mentoring opportunity

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The successful candidate will be mentored in the directorial role for one year, to gain valuable insight and experience. WiBC

The Women in Bus and Coach Initiative (WiBC) says it is proud to be able to announce what it calls ‘an unprecedented opportunity’ for an aspiring female leader to join its Board of Directors for a one-year term. The initiative aims to foster gender diversity and empower the next generation of women in leadership roles within the transport industry.

Aspiring candidates are invited to apply for the opportunity, which WiBC says will be a ‘career-defining experience’ through which successful applicants will gain insight into the strategic decision-making processes, industry dynamics, and leadership responsibilities that come with serving on a Board of Directors.

The competition, designed to select a mentee for a mentored director role, aims to provide a platform for talented women to gain invaluable experience, mentorship, and exposure at the highest level of organisational leadership. WiBC says that the initiative is intended to help break barriers, challenge norms, and cultivate the next generation of female leaders in the bus, coach, and community transport sector.

“This competition is a testament to our commitment to fostering inclusivity and promoting gender diversity within our industry,” said Louise Cheeseman, Chair of Women in Bus and Coach. “We believe that empowering women in leadership positions not only drives innovation and creativity but also fosters a more inclusive and resilient industry.”

The selected mentee will have the opportunity to work closely with industry professionals, gaining insights into strategic decision-making processes, corporate governance, and industry trends. Additionally, they will actively contribute to shaping the organisation’s vision, mission, and strategic direction.

“We are thrilled to provide a platform for a woman who represents the next generation of leaders to step into this mentee management role and make meaningful contributions to our organisation,” added Lorna Murphy, Director of Women in Bus and Coach. “By offering mentorship and hands-on experience, we aim to empower future female leaders to realise their full potential and drive positive change in the bus, coach and community transport industry.”

The competition will be open to anyone who identifies as a woman, who currently works in any role in the bus, coach and community transport sector, and who demonstrates exceptional leadership potential, a passion for the road passenger transportation industry, and a commitment to gender equality and diversity. Applicants will be required to submit a CV and covering letter to include a statement outlining their vision for women in leadership roles within the sector to [email protected].

The deadline for submissions is Friday 24 May, and the selected mentee will be announced on Wednesday 19 June.