Yellow Buses signs new four-year contract with Passenger

News stories are free to read. Click here for full access to all the features, articles and archive from only £2.99.

One of UK technology company Passenger’s first customers, Yellow Buses, has renewed its contract and says it is looking forward to another four years working with the digital transport services provider.

Yellow Buses launched its first website with Passenger (then known as We Are Base) in 2008. Since then, tens of thousands of bus users have used its YB Move app and the Yellow Buses website to travel across Bournemouth, Christchurch, Poole and the rest of the conurbation every week.

Yellow Buses MD David Squire said: “We are pleased to extend our relationship with local company Passenger, having been one of their first operators 12 years ago. As a locally owned, locally operated company with our roots firmly in the local community, it is important to us that we work with local suppliers where possible, who understand our customers’ needs. We have invested heavily in promoting contactless payments across our fleet, together with our app and destination based website, we are able to provide a range of payment solutions for both regular travellers and tourists.”

While Passenger builds products for bus operators across the country, it says that being able to work on products that the team themselves use in day-to-day life is just one of the benefits of these two local companies working closely together.

Passenger CEO Tom Quay said: “We have greatly enjoyed working with Yellow Buses over the past 12 years. Knowing that when we walk out of our doors and jump on a bus we can use our app to pay for and plan the journeys we need to make is always exciting. Bournemouth has long been considered a hub of digital technology, so being able to enjoy strong local partnerships is great for the area and the economy. Bournemouth has challenges ahead, as does the whole of the UK, but we are excited to work together to keep helping the South Coast’s residents and visitors using shared public transport as much as possible to travel.”

Yellow Buses has renewed its contract with fellow local company Passenger. YELLOW BUSES