Zeelo launch new sustainable commuting service in Rugby

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Zeelo, which uses an algorithm to understand when large groups of under-served people want to travel has launched a new commuter service

Over 100 employees at Prologis RFI DIRFT in Rugby have signed up to a new commuter scheme, thanks to an innovative partnership with ‘app-based’ smart transportation start-up, Zeelo, which will be operated by Swift Valley Coach Travel.

An example of the Zeelo livery applied to a Mercedes-Benz Tourismo. ZEELO

Each day, an average of 40-50 workers at the logistics park are now benefitting from a premium bus service, transporting them directly to their workplace from a choice of six pick-up points between Leicester and Rugby. Not only is the scheme improving the quality of life for employees working on site, it is also contributing to Prologis’ company-wide push to reduce the carbon emissions across its global operations.

The easy-to-use app allows individual users to book their own seats on the new bus service and select the most convenient pick-up and drop-off locations. Once a seat is booked, they receive an SMS with a vehicle tracking link so they can see when the bus is approaching.

In the UK, the average car occupancy is 1.16 people. Where most people used to drive to Prologis RFI DIRFT – either single occupancy or sharing with one other person – an average of 30-45 cars have been taken off the road every day – as well as out of the car park – as a result of the partnership with Zeelo.

To date, over 50,000 miles have been saved, the equivalent of two trips around the world. This equates to approximately 10 tonnes of CO2 emissions, enough to charge 1.2 million smartphones, or comparable to planting 70 full-grown trees.

Just 30 days into the 90-day trial, the scheme has exceeded estimated sustainability targets and Prologis is looking to expand the service to other sites across the UK.

Partnering with Zeelo is yet another example of the brilliant initiatives we offer our customers and occupiers as part of our ParkLife initiative ”, said Steven Haddock, Director at Prologis UK. “Offering a viable commuting option for employees is vital to attracting occupiers to large out-of-town sites and Zeelo provides this alongside a superior service with best-in-class technology. The scheme has been a tremendous success and we can’t wait to roll out the solution to our other sites across the UK.”

Sam Ryan, co-founder and CEO at Zeelo, said: “We are very excited to be working with Prologis to introduce sustainable technology-enabled bus services to DIRFT. The average Zeelo scheme takes 30 cars off the road, and we are glad to see that this service has exceeded that already. By using data and technology, we are able to provide a convenient bus alternative to driving which saves 10 tonnes of CO2 per month; plus, we are giving staff a stress-free and cost-effective commute. We hope Prologis Park DIRFT is just the beginning and we are confident that this venture will expand to more Prologis’ sites, with their clients launching similar services.”

Simon Clarke, owner at Swift Valley Coaches, said: “We are excited to be working in Partnership with Zeelo and Prologis UK, providing transportation from home to work with Euro VI powered vehicles helping them to reduce their carbon footprint and ease congestion on our road network. The positive uptake by employees is encouraging and we hope to see the numbers using this service continue.”