Kura announces new initiative to make all journeys net zero by 2030

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Shared transport specialist Kura has announced plans to reduce and offset carbon emissions on all its journeys during 2022, with the ambition to reduce its emissions to net zero by 2030.

As part of Kura’s new climate pledge, the business will work with its customers and suppliers across the corporate and education sectors to become net zero within a decade. It plans to meet this aim across its Scope 1, 2 and 3 emissions profiles, referring to emissions created directly by Kura as a business, and those generated by its suppliers and across its wider operator network.

Transport is responsible for 24% of all greenhouse gas emissions in the UK according to a recent report from the Department for Business, Energy and Industrial Strategy (BEIS). Kura said it realises the importance of reducing its emissions as well as offsetting them. It plans to achieve this by sourcing and supplying the newest, cleanest Euro VI vehicles wherever possible across its UK-wide ‘virtual fleet,’ resulting in significantly lower nitrogen oxide (NOx), carbon monoxide and hydrocarbons.

The business will also use its software to ensure customer vehicle capacity is best utilised and routes are optimised to reduce emission-producing delays, dead mileage and excessively long journeys.

As well as taking actions to reduce its footprint through replacing cars on the road with greener shared transport, Kura has also partnered with climate and sustainable development expert ClimateCare to offset the carbon emissions associated with providing shared transport solutions to schools and businesses. Unavoidable emissions will be offset through a portfolio of ClimateCare projects that both reduce CO2 and provide social benefits in developing countries.

Kura has already begun the process with 90 routes serving 10 schools, aiming to reduce and offset the equivalent of 435 tonnes of CO2 per year, and plans to continue to roll out the programme with other customers.

Godfrey Ryan, CEO of Kura, said: “We are on a path to net zero travel but given that electric buses are not yet widely available, our offsetting initiative is a step on the journey to take immediate action now. The initiative is as a result of overwhelming feedback from our education and corporate customers and we are delighted to work with experts in this sector, ClimateCare.”

James White, Senior Sustainability Executive for ClimateCare, explained: “We work with forward-thinking companies like Kura to turn their climate responsibilities into positive outcomes. In particular, we help organisations take a smart approach to addressing their environmental impacts by offsetting their carbon emissions through projects which also support sustainable development.”

Godfrey Ryan, Kura CEO. KURA