Yellow Buses has partnered with local community radio station Hot Radio, and its brand new station Hot Gold to promote the stations on the roads of Bournemouth, Poole and Christchurch.
David Squire, Yellow Buses’ Managing Director, explained, “We are delighted to support Hot Radio and Hot Gold with this tie up between Yellow Buses, the areas locally owned and locally operated bus company and Hot Radio and Hot Gold, the area’s local community radio station. We are sponsoring the Hot’s On guide and we have our commercial bus rap playing on the station, plus we will be running competitions and partnering outside events.”
Kevin Scott of Hot Radio said, “Hot Radio and Hot Gold are delighted to partner with this locally owned company that shares a community focused attitude mirroring the one we have at Hot. These two brands working together with dual marketing makes total sense and means we can reach more of the community. I believe we can actively support each other and our wider community long into the future and we both endeavour to make the BCP Conurbation better for all.”
