Transdev announces new brand and livery for Yorkshire Tiger

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Transdev has revealed its new brand for services in and around Huddersfield and Halifax as it prepares for summer takeover of Arriva’s Yorkshire Tiger operation

‘A new name delivering higher quality and reliability for customers in the Kirklees and Calderdale districts of West Yorkshire’ is the promise from Transdev, as it announces its new Team Pennine brand which will replace services currently run by Yorkshire Tiger
this summer.

Transdev agreed to buy the Yorkshire Tiger business for an undisclosed sum from current owners Arriva earlier this year, in a deal which will see it take over 163 employees at two depots at Elland, near Halifax, and Waterloo in Huddersfield.
Team Pennine’s new brand identity will consist of a magenta livery, which Transdev said will be progressively introduced on a route-by-route basis as part of a company-wide plan over the next 18 months.

Transdev CEO Alex Hornby said: “Our Team Pennine name and livery will soon be a familiar sight on the streets of Halifax and Huddersfield, as we prepare to bring our class-leading customer experience to new areas of West Yorkshire for the very first time.
“The new name symbolises our locally bespoke, people-centric approach. Bus companies are all about the local people and local places they serve, and this brand completely symbolises how we intend to run this business. Our colleagues and our customers in Kirklees and Calderdale will be at the heart of our decision making and service delivery.

“By starting afresh with a new brand, it helps us illustrate the positive impact we intend to bring. We have a long-term commitment to develop this exciting business, working with our fantastic new colleagues at Elland and Waterloo depots, to build on Transdev’s track record of success in other areas across the North. Whilst we have plans for step changes on day one of the takeover, which we will announce soon, we will be launching a long-term plan to transform the business over the following 18 months. Our ultimate vision is that the new Team Pennine company will achieve what we set out achieve elsewhere – to deliver buses that people will be proud to be seen on.”

The sale will see Arriva’s drivers, engineers, cleaning and support colleagues based at Elland and Waterloo depots joining Transdev, with the exception of its Huddersfield – Wakefield routes 231 and 232, which are planned to remain within Arriva as part of its Yorkshire business.

A new website has been launched at teampennine.co.uk as well as a Twitter handle @TeamPennine and on Facebook @TeamPennine.